Research on the Current Situation and Marketing Strategies of Netflix Platform Marketing

Streaming media, as a brand new carrier of cultural products, plays very important role in business and culture under the rapid development Internet. In wake pandemic, many media industries companies have been affected. First foremost is Netflix. With epidemic, Netflix’s market share continues to eat up film television. This paper will first study some problems encountered by Netflix after epidemic what caused its value decline. addition, this predict research future strategies analyze connecting with global streaming industry. article aims help small solve they encounter epidemic. And These can learn from solutions extent also drive industry side.